e-Book List
e-Book
"Insurance Series 2: Life Insurance" comprehensively introduces the important type of insurance, "life insurance," in an easy-to-understand manner. The content includes the concept of life insurance, an introduction to different types of life insurance, and stories to help readers clarify misconceptions about life insurance and critical illness, as well as how to choose life insurance and critical illness products. It also specifically introduces public pension plans. Whether you already have a life insurance policy or are considering to purchase one, this book can help you understand life insurance better.
- AuthorLam Ying
- PublisherJoint Publishing
- Publication Date2019
"Insurance Series 1: a brief theory of Insurance" provides an easy-to-understand overview of the origin of insurance and its role in historical events. It introduces the basic principles of insurance, the operation of insurance companies, and their impact on personal life and social development. It also predicts the future development direction of the insurance industry. The book also uses life stories to introduce the types of insurance, coverage, and precautions that we may need at various stages of our lives. Whether you want to buy insurance or have already bought insurance, this book can help you understand more about this invisible "safety net" and learn how to use insurance to add an extra layer of protection to your life.
- AuthorVenus Lam
- PublisherJoint Publishing
- Publication Date2019
Design Thinking is a buzzword that has swept across the world in the past two decades, sparking a series of commercial revolutions in Europe, America, Japan, and other places, leading global enterprises and charities into a new era of independent innovation. This Design Thinking storm has swept across Hong Kong in recent years, becoming a savior for corporate executives who are desperate to solve business problems and rethink about corporate positioning. This book is a unique Design Thinking encyclopedia in Hong Kong. The book includes an introduction and eight chapters of concept classes, written by Professor Eric Yim Chi-ming, Chairman of the Hong Kong Design Center, which allows everyone to understand how Design Thinking has changed the world in the past, and its application rules and important concepts. In addition, the book also invited Cendyman Lau, a media person born in the 1980s, to write the business cases. From the perspective of a professional journalist, he turned the twelve interviews in the "Life is Design" segment of the Metro Radio show "World Random Door" into text, and analyzed in detail how Design Thinking brings innovation and change to enterprises, and illustrated the creative power of these enterprises.
- AuthorEric Yim
- PublisherJoint Publishing
- Publication Date2018
A brand is not just a name, a graphic, a logo, a product, or a service. It is a set of "intangible values", with overall impressions and expected experiences in the minds of consumers. Therefore, a strong brand is a living, vivid, rich, complex, and powerful product system with strong charm and appeal. The value of a brand is rooted in the relationship between the brand and the consumer. Without consumers, there is no brand. An excellent brand can bring infinite benefits to consumers: to help customers deal with product or service information, to reduce shopping risks, to make purchasing decisions easier, to establish long-term relationships with products or services, to define quality and guarantee reputation, to create different values and differential impressions... A successful brand is the sum of quality management, quality, character, behavior, evaluation, tasting, and tasting. Then deduct exaggerated claims and bragging; minus falsehood, loss of color, loss of profit, loss of trust, error, distortion, and disappointment. Multiply it by emotion, sensation, feeling, perception, and gratitude. As the competition becomes increasingly fierce, products must differentiate themselves from others. The purpose of introducing an identification system and brand concepts is only one way to do so, which is to establish a link between a brand and their needs among consumers. Like a person, a company craves a fresh and visually appealing image that reflects its internal values. Image needs updates to reflect the organization's awareness and concepts. This is an era of rapid transformation in institutional image, and it is time for government agencies, industries, businesses, small and medium-sized enterprises, manufacturers, century-old brands, and new and old brands to be reborn.
- AuthorCharles Ng
- PublisherWanli
- Publication Date2019
- Preview
As technology and the internet continue to develop, the marketing industry also needs to update their tactics to meet market needs. However, many people who want to start online marketing don't know where to begin. "Philosophy of Digital Marketing" is a good jumping off point for you. The book is divided into six chapters, which explain various concepts and share practical examples of online marketing in a simple and easy-to-understand way. Topics include what is digital marketing, the history of digital marketing evolution, digital marketing toolkits, how to build a successful digital marketing model, how digital marketing affects the public relations industry, and the demand for digitization by non-governmental organizations. The book combines theory and practice from multiple perspectives, and provides readers with the secrets of digital marketing from multiple case studies, allowing readers to learn knowledge and methods in a solid way.
- AuthorJeffrey Chu, Baniel Cheung, Yip Siu-tung
- PublisherJoint Publishing
- Publication Date2018
This book features interviews with nine successful entrepreneurs, recording the valuable experiences of those who have been there before, including stories of factory upgrades and transformations, as well as stories of entrepreneurship using the Internet and information technology. The book records their ups and downs in the process, the difficulties and bottlenecks they experienced. But with their own wisdom, insight and experience, combined with opportunities, connections, vision and teamwork, they made a name for themselves in the business world. We hope that through their experiences, we can provide the light of hope for readers who are preparing to start their own business, helping them find a way out and create their own success story.
- AuthorChristine Lam, Stella Lee, Eric Yeung
- PublisherJoint Publishing
- Publication Date2017