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The Research and Knowledge Transfer Office (RKT) of The Chinese University of Hong Kong (CUHK) published the Cubic Zine in 2019. Through regular interviews with scholars, sharing of global social innovation cases, and the latest industry news, the publication aims to encourage more people inside and outside the university to understand social innovation and create social impact. This book collects Cubic Zine articles and covers more than 20 stories of CUHK scholars. Starting with "innovative thinking", the book then moves through various contexts such as "vulnerable groups", "physical and mental health", "people and the environment", and "life and culture". The interviewees come from various departments, including anthropology, psychology, educational psychology, linguistics, physics, electronic engineering, architecture, public health, journalism and communication, and life sciences, showcasing the impact of CUHK's diverse research areas.
- AuthorOffice of Research and Knowledge Transfer Services, CUHK
- PublisherJoint Publishing
- Publication Date2022
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This book is a sequel to the author's book, "7 R’s for Brand Success." In addition to applying the 7 R’s corresponding to the seven dimensions of brand transformation, this book also systematically debunks the myths of brand thinking, sorting, planning, creation, operation, management, and execution. The seven steps of brand building include brand research and evaluation, brand DNA core elements (brand story), brand positioning and brand strategy, brand innovation, brand design, brand system planning, and brand marketing. There are seven key processes, seven important divisions of labor, seven decisive factors, and seven difficult journeys to success. There is no shortcut to brand success. If you can follow the above seven steps step by step, you can establish a solid foundation for stable growth of your brand.
- AuthorCharles Ng
- PublisherWanli
- Publication Date2020
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This book records the significant contribution of biotechnology to the innovation of life sciences. Combining industry analysis, corporate strategy, and project layout, it fully presents the rapid rise of China's life sciences field, and deeply analyzes the changes in industry policies, investment layout, international exchanges, and other aspects that follow.
- AuthorLiu Da
- PublisherThe Commercial Press (Hong Kong) Ltd
- Publication Date2021
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In the digital era, where work is increasingly remote and fragmented, it is crucial for individuals in Hong Kong, as global citizens, to focus on self-investment and the development of a strong workplace attitude and soft skills. This book offers valuable insights by examining nine successful cases, highlighting seven enduring skills, and revealing three career-winning secrets to becoming highly sought-after professionals.
- AuthorWong Wing-kwan
- PublisherExtraordinary Publishing House
- Publication Date2022
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Whiskey's increasing value has made whiskey investment a popular topic, and this book offers valuable insights into the investment process and real-life cases. Author Tiga Chan provides rare tasting and investment advice for beginners, highlighting the top ten distilleries and whiskeys from a wide selection of over 10,000 brands. The recommendations cover not only renowned brands from Scotland and Japan but also emerging brands from Taiwan and India. Chan particularly emphasizes whiskeys priced around HK$3000, making it accessible for individuals to start their whiskey investment journey with a modest amount.
- AuthorChen Yongzhu
- PublisherSkylight Publishing House
- Publication Date2021
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This book offers a religious perspective on the metaverse, exploring its structure, community culture, and practical applications. It also delves into spreading the gospel of Christ to the virtual world and beyond. Endorsed by numerous well-known figures, it's recommended for readers interested in the future of the metaverse and believers in Christ. As developers of the metaverse, our goal is to make this technology popular and practical. "Metaverse: Digital Evangelism and Innovative Technology" presents a blueprint for bringing the gospel to the virtual world and overcoming public reservations about the metaverse and NFT technology. If you're a Christian or intrigued by metaverse technology, this book is a must-read.
- AuthorColin Lee, Chen Jiale
- PublisherSuper Media Publishing Co., Ltd.
- Publication Date2023
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