7 R’s for brand success

A brand is not just a name, a graphic, a logo, a product, or a service. It is a set of "intangible values", with overall impressions and expected experiences in the minds of consumers. Therefore, a strong brand is a living, vivid, rich, complex, and powerful product system with strong charm and appeal. The value of a brand is rooted in the relationship between the brand and the consumer. Without consumers, there is no brand. An excellent brand can bring infinite benefits to consumers: to help customers deal with product or service information, to reduce shopping risks, to make purchasing decisions easier, to establish long-term relationships with products or services, to define quality and guarantee reputation, to create different values and differential impressions... A successful brand is the sum of quality management, quality, character, behavior, evaluation, tasting, and tasting. Then deduct exaggerated claims and bragging; minus falsehood, loss of color, loss of profit, loss of trust, error, distortion, and disappointment. Multiply it by emotion, sensation, feeling, perception, and gratitude. As the competition becomes increasingly fierce, products must differentiate themselves from others. The purpose of introducing an identification system and brand concepts is only one way to do so, which is to establish a link between a brand and their needs among consumers. Like a person, a company craves a fresh and visually appealing image that reflects its internal values. Image needs updates to reflect the organization's awareness and concepts. This is an era of rapid transformation in institutional image, and it is time for government agencies, industries, businesses, small and medium-sized enterprises, manufacturers, century-old brands, and new and old brands to be reborn.