Philosophy of digital marketing

book

Philosophy of digital marketing

As technology and the internet continue to develop, the marketing industry also needs to update their tactics to meet market needs. However, many people who want to start online marketing don't know where to begin. "Philosophy of Digital Marketing" is a good jumping off point for you. The book is divided into six chapters, which explain various concepts and share practical examples of online marketing in a simple and easy-to-understand way. Topics include what is digital marketing, the history of digital marketing evolution, digital marketing toolkits, how to build a successful digital marketing model, how digital marketing affects the public relations industry, and the demand for digitization by non-governmental organizations. The book combines theory and practice from multiple perspectives, and provides readers with the secrets of digital marketing from multiple case studies, allowing readers to learn knowledge and methods in a solid way.
Book Title Philosophy of digital marketing
Author Jeffrey Chu, Baniel Cheung, Yip Siu-tung
ISBN 9789620443749
Book Language Chinese
Publication Date 2018-07-16
Publisher Joint Publishing
Keyword

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