Creative Business model - Application and Practice of Design Thinking

Design Thinking is a buzzword that has swept across the world in the past two decades, sparking a series of commercial revolutions in Europe, America, Japan, and other places, leading global enterprises and charities into a new era of independent innovation. This Design Thinking storm has swept across Hong Kong in recent years, becoming a savior for corporate executives who are desperate to solve business problems and rethink about corporate positioning. This book is a unique Design Thinking encyclopedia in Hong Kong. The book includes an introduction and eight chapters of concept classes, written by Professor Eric Yim Chi-ming, Chairman of the Hong Kong Design Center, which allows everyone to understand how Design Thinking has changed the world in the past, and its application rules and important concepts. In addition, the book also invited Cendyman Lau, a media person born in the 1980s, to write the business cases. From the perspective of a professional journalist, he turned the twelve interviews in the "Life is Design" segment of the Metro Radio show "World Random Door" into text, and analyzed in detail how Design Thinking brings innovation and change to enterprises, and illustrated the creative power of these enterprises.