7 Steps to Brand Building

This book is a sequel to the author's book, "7 R’s for Brand Success." In addition to applying the 7 R’s corresponding to the seven dimensions of brand transformation, this book also systematically debunks the myths of brand thinking, sorting, planning, creation, operation, management, and execution. The seven steps of brand building include brand research and evaluation, brand DNA core elements (brand story), brand positioning and brand strategy, brand innovation, brand design, brand system planning, and brand marketing. There are seven key processes, seven important divisions of labor, seven decisive factors, and seven difficult journeys to success. There is no shortcut to brand success. If you can follow the above seven steps step by step, you can establish a solid foundation for stable growth of your brand.