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This interdisciplinary book delves into the modern advertising culture of China, including Shanghai, Taiwan, and old Manchuria, as well as the impact of Japanese advertising. It explores the cultural translation of newspaper advertisements, commercial competition, the role of department stores on Nanjing Road, foreign advertising technology adoption, talent exchange between Shanghai and Osaka, women as symbols of "modernity," and political propaganda art of Chinese socialism. By examining how commercial visual art intertwines with "colonialism" and "socialism," it provides new research methods and perspectives. The book caters to scholars and students of various disciplines, serving as a valuable resource for those interested in modern Chinese social culture.
- AuthorWu Yongmei, Li Peide
- PublisherHong Kong University Press
- Publication Date2014
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Advertising masters Leonie Ki and Willde Ng co-hosted the programme "Philosophy behind Everything" on Radio and Television Hong Kong (RTHK), interviewing advertising celebrities across the board. Eighteen guests had eighteen voices. Later, their voices were turned into text and then into a book, telling one wonderful story after another about creativity. Xie Hongzhong, Lou Shuang'en, Chen Youjian, Liu Xiaokang, Lun Jieying, Uncle Ray, You Yishan (Huang Bingpei), He Yuanwen, Jin Daiqiang, Wu Fenglin, Shi Yangde, Li Leshi, Deng Zhixiang, Master Le Yi, Deng Jurong, Ruan Dayong, Chen Jian, Chen Huajun... The book shares each person's highlights in the industry and shows their unique philosophy of life.
- AuthorLeonie Ki, Willde Ng
- PublisherJoint Publishing
- Publication Date2022
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