Images and Commercial Culture

This interdisciplinary book delves into the modern advertising culture of China, including Shanghai, Taiwan, and old Manchuria, as well as the impact of Japanese advertising. It explores the cultural translation of newspaper advertisements, commercial competition, the role of department stores on Nanjing Road, foreign advertising technology adoption, talent exchange between Shanghai and Osaka, women as symbols of "modernity," and political propaganda art of Chinese socialism. By examining how commercial visual art intertwines with "colonialism" and "socialism," it provides new research methods and perspectives. The book caters to scholars and students of various disciplines, serving as a valuable resource for those interested in modern Chinese social culture.