Advertising masters Leonie Ki and Willde Ng co-hosted the programme "Philosophy behind Everything" on Radio and Television Hong Kong (RTHK), interviewing advertising celebrities across the board. Eighteen guests had eighteen voices. Later, their voices were turned into text and then into a book, telling one wonderful story after another about creativity. Xie Hongzhong, Lou Shuang'en, Chen Youjian, Liu Xiaokang, Lun Jieying, Uncle Ray, You Yishan (Huang Bingpei), He Yuanwen, Jin Daiqiang, Wu Fenglin, Shi Yangde, Li Leshi, Deng Zhixiang, Master Le Yi, Deng Jurong, Ruan Dayong, Chen Jian, Chen Huajun... The book shares each person's highlights in the industry and shows their unique philosophy of life.
