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"Neon Darkness" is one of the neon sign research projects by the Information Design Lab of the School of Design, the Hong Kong Polytechnic University. The research began in August 2015. The research team walked from Tsim Sha Tsui to Prince Edward, passing through Jordan, Yau Ma Tei, and Mong Kok, covering 15 main roads and more than 40 streets. In addition, the research team also went to places such as Wan Chai, Causeway Bay, Tsuen Wan, Sham Shui Po, and Sai Kung, documenting more than 500 neon signs. The team used photography to record neon signs that have not yet been dismantled, allowing readers to glimpse the visual culture and local aesthetic characteristics of various industries, and thus understand how signs construct Hong Kong's street imagery and consumer culture. The book focuses on analyzing the visual aesthetics of existing neon signs, and the Hong Kong consumer culture that has emerged from them. It also brings out the changes in consumption patterns in each district, and explore how neon signs enrich our city's streetscape and sustain our collective memories.
- AuthorBrian Kwok
- PublisherJoint Publishing
- Publication Date2018