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As society evolves, the design industry has been greatly influenced by the profit-driven environment, leading to a disregard for people and societal responsibilities. It is crucial for the new generation of designers to reevaluate their approach and prioritize humanistic ethics. By considering the ethical implications of design and understanding the relationship between design, humanity, society, and nature, designers can create impactful and beneficial designs. This book, authored by two respected figures in the design industry, combines theory and practical examples. The first part explores the theory of design ethics and emphasizes the importance of considering humanities and sustainable development in design. The second part showcases over 20 design cases from local and mainland designers, highlighting successful examples of designers who incorporate ethical thinking into their work.

  • AuthorJin Daiqiang, Pan Jiajian
  • PublisherThe Commercial Press
  • Publication Date2015